Carlos F. Roman

Carlos Roman is a marketing and business development professional with over 15 years of experience in the USA, Canada, and LATAM. He has a strong background in the leisure and technology sectors, with a focus on driving innovation in marketing strategies.

With a Master's in Business Administration from MIT Sloan, specializing in New Product and Venture Development along with Financial Management, Carlos has a solid academic foundation to complement his extensive practical experience.

Throughout his career, Carlos has successfully led marketing, communications, and business development teams, showcasing his ability to inspire and motivate groups of up to 15 individuals. He excels in building relationships with both internal and external stakeholders.

His diverse professional background includes positions at renowned companies like Kraft Foods, Lucent Technologies, and LAN Airlines, providing him with a wealth of knowledge in different industries.

Carlos Roman is bilingual in English and Spanish, which allows him to effectively communicate and work across various markets. His specialties include Integrated Marketing & PR, Advertising, Brand Positioning, Communications, Crisis Management, Direct Response Marketing, Event Sponsorships, Market & Customer Intelligence, Media Planning, Social Media, Online Marketing, and Trade Marketing.

In business development, Carlos has expertise in Budgeting, Client Relationships, Lead Generation, Planning, and Strategic Partnerships. He is known for his holistic approach to marketing, encompassing both traditional and digital strategies, and for his willingness to explore new marketing channels and outlets to drive growth.