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    Carlos Moreno

    C.E.O. en Koch El Mezcal

    Carlos Moreno is the C.E.O. and founder of Koch El Mezcal, a company established in 2009 to promote traditional mezcal.1 He is a passionate advocate for sharing mezcal with the world and has been leading the company for over 18 years.1 Under his leadership, Koch El Mezcal has become a leader in the single agave mezcal category and a pioneer in mezcal blends.1

    Moreno's approach to business is rooted in ethical and sustainable practices. Koch El Mezcal works with more than 15 communities across Oaxaca, Mexico, valuing collective efforts and individual talents.1 The company's economic model is based on trust, mutual respect, and fair trade, with a focus on culture, solidarity economy, and environmental responsibility.1

    As a prominent figure in the mezcal industry, Moreno has witnessed and adapted to the category's rapid growth. He acknowledges the challenges and uncertainties that come with the increasing demand for mezcal, stating, "Mezcal is still a new category, and wasn't expecting the growth it is experiencing".2

    In 2013, Moreno received the "Premio estatal de la juventud Oaxaca" (Oaxaca State Youth Award) from the Government of Oaxaca for the best economic development project1, recognizing his contributions to the region's economy through Koch El Mezcal.

    Highlights

    Is the industrialisation of mezcal inevitable? - The Spirits Business
    Dec 18 · chopinimports.com
    The Architect of Mezcal: Carlos Moreno Talks Community, Tradition ...
    The Architect of Mezcal: Carlos Moreno Talks Community, Tradition ...

    Related Questions

    What inspired Carlos Moreno to transition from architecture to the mezcal industry?
    How has Carlos Moreno's background in finance influenced his leadership at Koch El Mezcal?
    What are some of the challenges Carlos Moreno has faced in building the Koch Mezcal community?
    How does Carlos Moreno's approach to community involvement differ from other mezcal companies?
    What are some of the innovative strategies Carlos Moreno has implemented at Koch Mezcal?
    Carlos Moreno
    Carlos Moreno, photo 1
    Carlos Moreno, photo 2
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    Location

    Oaxaca de Juárez Metropolitan Area