Carlos Luer

Carlos Luer has accumulated over fifteen years of expertise in business development, licensing, branding, and strategic marketing, with a strong focus on key account management.

He has a proven track record of successfully managing, developing, and monetizing brands, ranging from local in-house Intellectual Properties to internationally recognized entertainment brands across various categories, channels, and platforms.

His merchandising experience spans multiple product categories in Mexico and Latin America, including games, toys, entertainment products, apparel, stationary, home goods, health & beauty products, and consumer goods.

Carlos Luer is recognized as a globally experienced negotiator with exceptional analytical and problem-solving skills, coupled with innovative thinking.

He excels in 'achievement completion' and high-responsibility roles, demonstrating proficiency in team building, strategic planning, leadership, professional development, and staff training.

Moreover, he possesses effective communication, coaching, and personal mentoring abilities.

Carlos Luer's specialties lie in Marketing & Sales, Project Development & Management, Key Account Management, Local & Global Negotiations, Licensing & Intellectual Property Management, Branding, and Transmedia & Content Production.