Carlos Llorente

Education Strategist & Marketing Consultant for Private Schools

Carlos Llorente, with the LinkedIn username llorentecarlos, is a prominent figure in the education sector, particularly in marketing and innovation. Here are some key points about his background and career:

Current Role

As of February 2022, Carlos Llorente serves as the Director General at Colegio Liceo Sorolla in Pozuelo de Alarcón, Madrid, Spain. Prior to this, he was the Marketing Director and Innovation Manager at the same institution from September 2010 to February 2022.1 2

Educational Background

He holds a Bachelor of Business Administration (B.B.A.) in International Business from Seattle University (2006-2009).
He also completed an MBA from the Universidad Pontificia Comillas (2010-2011).
His secondary education was at Colegio Liceo Sorolla, where he studied from 1989 to 2004.1

Experience and Skills

Carlos Llorente has extensive experience in educational marketing, strategy, and innovation. He was the founder and director of ISTAKedu, a consulting firm specializing in educational marketing, strategy, and innovation from 2013 to 2020.1
He worked as a Marketing Consultant for Santillana in Colombia from 2018 to 2019, focusing on brand image management, digital strategy, student recruitment campaigns, and educational innovation projects.1
He is multilingual, with native or bilingual proficiency in English and Spanish, and elementary proficiency in Portuguese.1
His skills include strategy, leadership, time management, people management, brand management, market research, product development, networking, and personal branding, among others.1

Publications and Speaking

Carlos Llorente is the author of the book "Marketing Educativo: Captación y Fidelización de Alumnos" (Educational Marketing: Recruitment and Loyalty of Students), published by ESIC in 2017.1
He is an international speaker and trainer with effective communication and sales skills.1

Family and Legacy

Carlos Llorente comes from a family dedicated to education for four generations. His grandfather founded Colegio Liceo Sorolla more than 50 years ago, and he has continued this legacy.1 3

Overall, Carlos Llorente is a seasoned professional in educational marketing and innovation, with a strong commitment to contributing to social change through education.