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Carlos Hovel
CXO Consultant bij OrangeValley
Carlos Hovel is a dedicated professional currently serving at FNG as a CRO and personalization expert. With a background in Bachelor of Commerce and SPH, Carlos excels in analyzing and optimizing the customer journey by leveraging qualitative and quantitative data to identify bottlenecks.
Carlos' expertise includes managing and enhancing the CRO processes, conducting A/B tests, and developing robust personalization strategies with the aim of delivering relevant content and enhancing user experience. His skill set encompasses data analysis, conversion optimization, customer journey optimization, HTML, CSS, Google Tag Manager, E-commerce, and more.
With experiences ranging from roles as a CXO Consultant at OrangeValley to various positions as an online marketeer and CRO specialist at FNG Group, Carlos has honed his skills in marketing strategies, SEO, SEA, social media marketing, and multi-channel approaches. His career includes stints at companies like Expresso Fashion, Claudia Sträter, KommaGo, Alcadis, and Horex BV.
