Carlos Franca

Carlos Franca is the Vice President of eCommerce Sales and Operations at Alliance Entertainment, a role he has held since September 2014. Based in West Palm Beach, Florida, he has an extensive background in sales and operations, particularly in new business development, channel management, and customer relationship enhancement.

Professional Background

• Experience: Franca has over two decades of experience, having previously worked at Microsoft in various roles, including Director of Partner & Field Operations for Latin America. His career at Microsoft spanned from 1997 to 2011, where he held positions that involved managing operations across different regions.
• Achievements: At Alliance Entertainment, he has successfully driven double-digit growth in eCommerce sales and implemented significant operational strategies. Notably, he led initiatives that resulted in a 70% migration to digital downloads, significantly reducing fulfillment costs by over 50% in the first year. His leadership in business process outsourcing also achieved a reduction in operating costs by more than 30%.12

Education

Franca holds a Bachelor of Science degree in Industrial Engineering from the Universidade de São Paulo, which he completed from 1988 to 1992.2

Skills and Leadership Style

Franca is recognized for his ability to align operations with customer needs and for fostering effective communication within teams. He has led teams of over 50 professionals and is known for achieving high customer satisfaction ratings through his customer service orientation.12 His consultative approach has made him a trusted advisor across organizational boundaries.

In summary, Carlos Franca's extensive experience and proven track record in eCommerce and operational management make him a significant leader at Alliance Entertainment.