University of Illinois Urbana-Champaign

FIA Business School

Universidade Paulista

Revenue Strategy Lead @ Google

◦ Achieved 128% YoY revenue growth for the Media & Entertainment brands whilst managing a $90M book of business, supporting some of the largest UK publishers with their ads monetization strategy;
◦ Led the News Consumer Insights initiative in EMEA, helping News brands boost user engagement, build a first-patty data strategy, and diversify revenues beyond advertising

Google

Revenue Solutions Manager

Publisher Data Solutions Specialist

Sales Operations Data Analyst

◦ Developed Digital Transformation strategies to help shape the next wave of growth for companies in the TMT sector (Technology, Media and Telecom); 
◦ Prepared in-depth market research analysis for the development of long-terms business strategies.

McKinsey & Company

Digital Transformation Specialist for TMT, Research Analyst

◦ Led the company online and demand generation strategy for Canada and Latin America.
◦ Scaled marketing budget to $2.5M, driving +60% increase in demand generation. 
◦ Regional leader, responsible for training new digital marketing specialists in Latin America.

Digital Marketing Strategist, Canada & Latin America

Digital Marketing Specialist, Brazil

◦ Led the Digital Marketing Strategy for the IBM Collaboration Solutions (formerly Lotus Software) in North America, responsible for the dynamically personalized content/offerings engine. 
◦ Project Managed an agile squad of 7 specialists between web developers, designers, QAs, and Digital Marketing Strategists, responsible for thousands of web pages, 
◦ Led multiple integrations of acquired software companies' websites into ibm.com

Carlos Eduardo Lovato Daré