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Carlos de Lara
Managing Director Ayming Spain
Carlos Artal de Lara is the Managing Director of Ayming Spain, a consulting firm specializing in business management and innovation strategies. He has been with Ayming since 2018, where he initially joined as a Managing Partner before taking on the role of Director General.15
Artal has a strong background in entrepreneurship and innovation, having founded two startups prior to his tenure at Ayming. He is recognized for his expertise in digital transformation and startup environments, often described as an empathetic facilitator and hard worker.36 His leadership at Ayming involves overseeing various initiatives, including the presentation of the Barómetro Internacional de la Innovación 2025, which analyzes innovation strategies from over 1,200 leaders across 17 countries.12
In addition to his role at Ayming, Artal is active in discussions about innovation investment, particularly in comparing opportunities between Spain and the United States.6 His professional profile emphasizes his commitment to fostering innovation as a key driver for economic growth and competitiveness in the industry.47
