Carlos de la Cruz

Carlos de la Cruz is a Salesforce Marketing Champion and a highly qualified 10x Salesforce Certified professional with over a decade of experience in consultancy, specializing in Digital Marketing & CRM. He holds a Bachelor of Business Administration and Law degree, along with a Master's in Tax Law and Regional Development. Carlos excels in team leadership, customer relationship management, functional analysis, pre-sales activities, and expanding service offerings.

Beginning his career as a strategic consultant, focusing on digital marketing and innovation management for various industries and regional development strategies, Carlos founded his online marketing agency and established two digital marketing companies: Creativos Prácticos and Explica Videos. He later transitioned back to consultancy with Capgemini, leading marketing and CRM projects for the financial sector. Subsequently, he joined Atmira to spearhead their Salesforce Marketing Cloud division before assuming the role of Senior Manager of Digital Marketing at Deloitte in September 2021.

Passionate about #SalesforceRanger, #digitalmarketing, #socialmedia, #innovation, #socialbusiness, #entrepreneurship, and #networking, Carlos is well-versed in diverse solutions like #MarketingCloud, #Pega, #Brandwatch, #GoogleAnalytics, and #CrazyEgg.

Carlos's educational journey includes specialized courses in Successful Negotiation, Business Administration, Regional Economic Development, Technology Entrepreneurship, Design Thinking for Business Innovation, and more from esteemed universities worldwide.

Throughout his career, Carlos has held key positions such as Digital Marketing Senior Manager at Deloitte Digital, Marketing Cloud Practice Manager at Atmira, CRM & Marketing Team Leader at Capgemini, Founder & CEO of Explica Videos, and Director at Creativos Prácticos España. He has also served as an Innovation Consultant at everis.