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Carlos Calderon
Senior Manager, Retail Media Ad Operations at The Home Depot
Carlos Calderon is a seasoned professional in marketing and advertising, currently serving as the Senior Manager of Retail Media Ad Operations at The Home Depot. His role involves overseeing various aspects of advertising technology partnerships and managing data governance within the marketing organization.
Professional Background
- Current Position: Senior Manager, Retail Media Ad Operations at The Home Depot (since April 2021). In this capacity, he focuses on optimizing ad operations and leveraging data to enhance marketing strategies.
- Previous Roles at The Home Depot:
- Senior Manager, AdTech Partnerships (November 2020 - April 2021): Managed advertising technology partnerships and advised stakeholders on data-related marketing concerns.
- Senior Manager, Strategic Marketing (June 2018 - November 2020): Established a customer-centric advertising organization and expanded the team significantly, achieving substantial revenue growth.
- Manager, Agile Marketing & Ad Operations (November 2015 - June 2018): Led initiatives in audience syndication and dynamic creative optimization, contributing to award-winning campaigns.
- Manager, Paid Media (March 2015 - November 2015): Oversaw media budget planning and campaign performance analysis.
Educational Background
Carlos holds a Bachelor of Science degree from Georgia State University, where he completed his studies between 1998 and 2002.
Skills and Expertise
He is recognized for his ability to build and optimize advertising technology stacks, drive revenue growth through innovative marketing strategies, and manage complex data governance issues. His experience also includes significant achievements in campaign optimization and cross-channel marketing strategies.
Languages
Carlos is bilingual, fluent in both English and Spanish, which enhances his ability to engage with diverse teams and markets.
Carlos Calderon's extensive experience in retail media operations and his strategic approach to marketing make him a crucial asset to The Home Depot's advertising efforts.
