Carlos Navas-Parejo

Carlos Álvarez Navas-Parejo is a prominent figure in the business and marketing community of Granada, Spain. He currently serves as the President of AJE Granada (Asociación de Jóvenes Empresarios de Granada), a position he has held since January 2023.6 In addition to his role at AJE, he is the CEO of Terceto Comunicación, a communication and marketing consultancy.23

Professional Background

Álvarez Navas-Parejo has extensive experience in marketing, particularly in digital strategies and branding. His career includes significant contributions to various marketing initiatives and associations, notably as the former president of the Club de Marketing de Granada, where he was instrumental in promoting the importance of marketing within the local economy.15 He has been involved in numerous projects aimed at enhancing visibility and recognition for marketing professionals in Granada.

Contributions to AJE Granada

Under his leadership, AJE Granada focuses on supporting young entrepreneurs and fostering business growth in the region. He emphasizes collaboration and innovation, aiming to create opportunities for networking and professional development among members.6 His vision for AJE includes a commitment to helping businesses thrive by facilitating connections and providing resources necessary for success.5

Education and Skills

Carlos Álvarez Navas-Parejo has a background in marketing education, having trained in digital marketing over two decades ago. His expertise spans various areas, including digital marketing, branding, and strategic communication.34

Through his roles, Álvarez Navas-Parejo continues to make a significant impact on the entrepreneurial landscape in Granada, advocating for the interests of young business leaders and contributing to the overall economic development of the region.