Carlin West

Carlin West is the Founder and Chief Executive Officer of Carlin West Agency, a full-service branding, marketing, licensing, and entertainment agency based in the Greater New York City Area.13

Professional Background

Carlin West has an extensive career in the entertainment and licensing industry:

• She founded Carlin West Agency in September 2010 and has been serving as its CEO since then.1
• Prior to founding her own agency, she worked at 4Kids Entertainment for over 15 years, holding various executive positions including:
  • EVP Acquisitions and Development (2006-2010)
  • Senior Vice President, Marketing & Licensing (2001-2005)
  • Senior Vice President (1997-2001)1

Notable Achievements

Throughout her career, Carlin West has been involved in developing and marketing several high-profile brands and properties:

• She played a key role in the nationwide introduction and launch of Pokémon, which significantly increased the company's stock price.1
• West was instrumental in developing the Yu-Gi-Oh! brand, planning its licensing industry launch with a large media event.1
• She oversaw the marketing of The Dog brand, which resulted in a highly successful McDonald's Happy Meal promotion.1

Current Role

As the CEO of Carlin West Agency, she leads a team that creates, develops, and licenses leading brands and award-winning content in various sectors including kids entertainment, toys, pets, lifestyle, and fine art.3 The agency has worked with iconic brands such as Neopets, demonstrating West's continued influence in the licensing and entertainment industry.24

Recognition

Carlin West was honored with the "Wonder Women of Toys" award in the Best Licensing Agent category by Women in Toys in 2009.1