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Carlie Winterroth
Research Lead, Research & Insights at Fuel Cycle
Carlie Winterroth serves as the Research Lead for the Research & Insights team at Fuel Cycle, a position that involves leveraging both qualitative and quantitative data to derive actionable insights for strategic business decisions. The team focuses on conducting comprehensive studies across various domains, including Product, Brand, Customer, and Employee experiences, to enhance engagement and performance for client brands.13
Winterroth has a substantial background in market research and customer advocacy, having held previous roles such as Director of Insights & Client Strategy and Senior Customer Insights Analyst. This diverse experience has equipped her with the skills necessary to drive continuous improvement and deepen the understanding of consumer behavior within Fuel Cycle's cloud-based experience management platform.24
She is based in Los Angeles, California, and has an educational background in Advertising and Business from the University of Illinois Urbana-Champaign.5
