Carla V.

Carla Valencia is an accomplished senior level research and analytics professional with over 12 years of experience in the digital media industry. With a Master's degree in Social Psychology from The London School of Economics and Political Science and an MBA in Marketing Research from Instituto Tecnológico y de Estudios Superiores de Monterrey, Carla has developed a strong record of driving effective analytics projects that help brands measure efficiencies of their marketing investments on digital and mobile.

Carla has gained a reputation as a results-driven, out-of-the-box thinker who understands the challenges of using big data. Her expertise extends across cross-functional team leadership, technical, strategy and marketing backgrounds. She formerly led research teams at Horizon Media, Zenith, PHD Worldwide, Collective, Yahoo!, and NBC Universal. Currently, as the Vice President of Analytics - Data Integration, Strategy & Insights at Horizon Media, Carla has led many high performing analytics teams and is a member of industry organizations.

Carla helps brands connect with their audiences by using advanced statistical methods to translate complex data sets into recommendations & actions, as well as developing meaningful insights. Her cross-functional team leadership, strong technical background and end-to-end marketing experience have allowed her to earn a reputation as a highly effective research and analytics professional.