Carla Schoeman

Carla Schoeman is the Head of Category Management at BEERWULF®, a leading online beer platform that specializes in craft and specialty beers. She has a robust background in the fast-moving consumer goods (FMCG) sector, having held significant roles in various reputable companies, including Spur Group, Woolworths, and takealot.com. Her expertise encompasses product procurement, category strategy, data analysis, forecasting, supply chain management, and marketing strategies.1

Education and Professional Background

Carla holds a Bachelor of Commerce degree in Marketing/Marketing Management from Stellenbosch University and has pursued postgraduate studies in Marketing. Her career trajectory has been marked by her ability to blend traditional FMCG knowledge with innovative online strategies, particularly during her tenure at takealot.com, where she excelled in product specification management and recipe/concept development.1

Current Role at BEERWULF®

In her current position at BEERWULF®, Carla is responsible for overseeing category management, focusing on both product selection and supplier relationships. Her role is pivotal as BEERWULF® continues to expand its presence across Europe, emphasizing a user-centric approach to selling and sharing beer.12 Carla's leadership skills are further highlighted by her success in mentoring junior team members, demonstrating her commitment to fostering talent within the industry.

Personal Attributes

Carla is recognized for her passion for innovation and leadership. She is adept at building strong relationships with suppliers and trade partners, which is essential for navigating the competitive landscape of the FMCG market.1

For more details about her professional journey or to connect with her, you can find her on LinkedIn under the username carla-schoeman-114b0020.3