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Carla Santos
Omnichannel Marketing Operations | Marketing Automation | Digital Communication
Carla Santos is the Manager of Digital Marketing Operations at Gilead Sciences, based in Lisbon, Portugal.4 She has a background in digital marketing and CRM, having previously worked as a CRM and Digital Marketing Specialist at the same company.23
Carla pursued her education in Postgraduate Digital Marketing & Analytics at NOVA IMS Information Management School.5 Her career trajectory shows a focus on combining technology with marketing and communications.
Before joining Gilead Sciences, Carla worked at Pfizer, where she was part of the Digital Rotation Program and later led the automation communication strategy as a Digital Automation Intake, Awareness, and Adoption Sr. Associate.1 In this role, she focused on driving awareness and adoption of digital technologies, creating go-live messages and elevator pitches to communicate the "big picture" of digital initiatives.1
Carla is an advocate for women in technology, addressing topics such as imposter syndrome and the importance of recognizing diverse roles within the tech industry.1 Her LinkedIn profile shows she has over 500 connections in her professional network.5
