Carla Marcus

Carla Marcus is a seasoned professional with a diverse background in project and account management within the marketing and advertising industry.

She started her career at Marcel agency, Publicis Group in Paris, where she managed projects for notable clients like Ray Ban, Orange, Total, Banque Populaire, Intermarché, Hollywood Chewing-Gum, and Fred (LVMH).

Transitioning to mcgarrybowen, Dentsu Aegis Network, Carla excelled as a senior Project Manager and later as an Account Director, specializing in iconic brands such as Boucheron (Kering) and Panerai (Richemont), particularly focusing on the Chinese market.

Her expertise expanded into brand content creation for beauty, fashion, and luxury brands like Guerlain, Armani Beauty, Dolce&Gabbana, L'Occitane en Provence, and MAC Cosmetics. She also collaborated with Dentsu Inc. in Tokyo for Japan Tobacco, a renowned Japanese tobacco brand.

In July 2019, Carla Marcus assumed the role of Group Account Director at mcgarrybowen, overseeing the development of strategic visions and creative campaigns for clients. She effectively managed a diverse team encompassing project managers, account directors, artistic directors, copywriters, strategic planners, and production teams. Furthermore, Carla played a pivotal role in financial reporting alignment with objectives and spearheaded the identification of new business opportunities.

Carla Marcus pursued her education extensively, including studies in international marketing at Collegio Vilanueva in Madrid, marketing at Shanghai University in China, and a Master's degree in Marketing and Communication from EBS - European Business School, Paris.

Her professional journey includes roles such as Account Director, Senior Project Manager, and Account Manager at renowned organizations like dentsu mcgarrybowen and Marcel Worldwide. Prior to these roles, she honed her skills as an Assistant Responsable Marketing at Lucien Barrière Hôtels & Casinos.