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    Carl Schmid

    Director of Digital Strategy for the University of Louisville Athletics Department.

    Carl Schmid is a seasoned professional in the field of sports digital strategy and branding, currently serving as the Associate Athletic Director for Branding & Digital Strategy at the University of South Florida (USF) Athletics since July 2023. Prior to this role, he was the Director of Digital Strategy at the University of Louisville Athletics from July 2019 to July 2023.

    Career Overview

    • University of Louisville Athletics (2019-2023): Schmid led social media initiatives and oversaw the Creative Communications Department. His efforts significantly increased engagement and follower counts on major platforms, including a 51.89% increase in the main athletics Instagram following and a notable campaign for Lamar Jackson's jersey retirement that garnered millions of impressions and engagements.
    • University of Cincinnati Athletics (2013-2019): He began as a student assistant and rose to become the Director of Digital Media, where he managed social media strategies for various sports teams, achieving substantial growth in their online presence.

    Education

    Carl Schmid holds a bachelor’s degree in Sports Administration (2014) and a master’s degree in Sports Administration (2017), both from the University of Cincinnati.

    Personal Life

    Originally from Cincinnati, Ohio, Schmid resides in Wesley Chapel, Florida, with his wife Jessica and their daughter Harper. His expertise spans over a decade in digital content creation and social media strategy within collegiate athletics.

    For more detailed information about his professional background, you can find him on LinkedIn under the username schmidcarl.

    Highlights

    Jan 6 · hivhep.org
    About Us - HIV+Hepatitis Policy Institute |
    Sep 23 · gousfbulls.com
    Carl Schmid - Associate Athletic Director/ Branding & Digital Strategy

    Related Questions

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    How did Carl Schmid's role at USF Athletics differ from his role at the University of Louisville?
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    Carl Schmid
    Carl Schmid, photo 1
    Carl Schmid, photo 2
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    Location

    Louisville, Kentucky, United States