Carl Schmid

Carl Schmid is a professional with a background in digital media, design, and sports administration. With a passion for college athletics and digital storytelling, Carl excels in combining graphic design, photography, and social media to convey compelling narratives for educational institutions.

Carl holds a Master of Science in Sports Administration and a Bachelor of Science in Sports Administration from the University of Cincinnati. He also completed a General Education program at Turpin High School, emphasizing his commitment to both academics and sports.

With a career spanning various roles in athletics and digital media, Carl Schmid has served as the Director of Digital Strategy at the University of Louisville Athletics. Prior to this, he held positions such as Director Of Digital Media, Assistant Director of Football Video, and Recruiting Assistant at the University of Cincinnati Department of Athletics. Carl's experience also includes coaching roles at Nagel Middle School and Turpin High School, showcasing his diverse skill set and commitment to sports development.

Carl Schmid's design work can be viewed on Behance, showcasing his creative talents and innovative approach to visual communication. Through his work, Carl aims to unify messages across different platforms and sports teams, effectively increasing social followings and engaging target audiences including prospective student athletes, donors, alumni, and fans.

Driven by a focus on message consistency and digital quality, Carl Schmid's expertise lies in leveraging digital and social media to enhance storytelling and brand communication within the sports industry. His educational background, combined with hands-on experience in various athletic and media roles, positions him as a dynamic professional with a strong foundation in sports administration and digital strategy.