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Carl Panczak
Digital products with people in mind
Carl Panczak is currently the Director of Growth at MASS, a digital product studio based in Melbourne. He joined the company to lead its growth strategy, leveraging his extensive background in sales and leadership within the digital sector. Prior to his role at MASS, Panczak was involved with Accenture Song, where he played a significant role in driving growth strategies across Australia and New Zealand.123
At MASS, Panczak is part of a collaborative team that emphasizes a blend of design and strategic thinking to create user-centered products and experiences. His appointment reflects MASS's commitment to expanding its market presence and enhancing its service offerings in the competitive digital landscape.14