Carl MacInnes

Carl MacInnes is the Director of Sales and Marketing Disruption at Fonterra, a prominent dairy cooperative based in New Zealand. He specializes in applying psychology and neuroscience to enhance business strategies, particularly in the context of product innovation and market disruption within the dairy industry.

In his current role, MacInnes has been involved in launching Fonterra's BioKodeLab, a new product line aimed at supporting mental clarity, stress response, and immune health. This initiative leverages New Zealand's pasture-fed dairy alongside essential vitamins and plant-based ingredients, reflecting Fonterra's commitment to health and wellness through dairy innovation.12

Prior to his position at Fonterra, he held various roles that contributed to his expertise in behavioral and marketing strategies. His work emphasizes the importance of cognitive competition in modern consumer markets, positioning Fonterra to adapt to contemporary health trends.34

MacInnes is based in Auckland, New Zealand, and continues to play a pivotal role in shaping the company's marketing approach and product development strategies.5