Carl Lauron

Carl Lauron is the Founder and CEO of BuyCo, a company he established in 2015.12 He is a seasoned professional in the supply chain and shipping industry, with a strong background in technology and innovation.

Education and Early Career

Carl Lauron is an alumnus of a top 1% engineering school, École des Mines.1 This prestigious educational background has likely contributed to his expertise in technology and algorithms.

Professional Experience

Before founding BuyCo, Carl had a notable career in the shipping industry:

• He served as the Head of Innovation at CMA CGM, a major player in the container shipping sector.1
• His career also includes roles in warehousing, transport, and distribution, including work with groups like LafargeHolcim.2
• In 2007, he was appointed as the Director of Freight Forwarding at CMA CGM and later promoted to VP of Innovation.2

Founding BuyCo

Carl founded BuyCo in 2015 based on two key observations:

1. The complexity of container shipping operations, involving numerous people, processes, and information across different time zones.
2. The lack of digitization in the shipping business, with a reliance on disparate tools that don't communicate well.1

Current Role and Expertise

As the Founder and CEO of BuyCo, Carl is:

• Passionate about the supply chain industry, technologies, and innovation.3
• Focused on helping importers and exporters simplify, optimize, and secure their ocean shipping operations through digital innovations.4
• Recognized as an influential supply chain expert who frequently speaks at leading supply chain conferences and events.2

Carl's LinkedIn profile can be found under the username carl-l-2a54b21.3