Carl Engel

Carl Engel is the Growth Officer for the Amazon Alliance at Merkle, a prominent figure in the company's partnership with Amazon Web Services (AWS). His role involves leveraging AWS expertise to drive business transformation and cloud solutions for Merkle's clients.13

Professional Background

Carl Engel has extensive experience in business development and alliance management. He is highly skilled at engaging prospects and creatively converting them into clients.6 As the Growth Officer for the Amazon Alliance, he plays a crucial role in strengthening Merkle's relationship with AWS and developing innovative solutions for customers.

Contributions and Expertise

Carl frequently shares insights and updates about Merkle's collaborations and achievements:

• He has highlighted Merkle's status as the first AWS Service Partner to achieve all 5 components of the new Ads and Marketing Competency.1
• Engel emphasizes the importance of AI and cloud technologies in transforming customer experiences and business operations.4
• He actively promotes Merkle's partnerships and successes, such as the company being named a Leader in the 2024 Gartner® Magic Quadrant™ for Digital Experience Services.2

Thought Leadership

Carl Engel regularly contributes to discussions about the evolving role of marketing and technology:

• He has commented on the future of Chief Marketing Officers (CMOs), noting that they will need to master both art and science in their roles.4
• Engel shares insights on how Merkle leverages AI and cloud technologies to enhance customer experiences and drive business growth.57

Through his LinkedIn presence (username: jointg2m) and professional activities, Carl Engel demonstrates his commitment to driving innovation and growth at the intersection of marketing, technology, and cloud services.