Carina Chaz

Carina Chaz is the founder and CEO of DedCool, a fragrance company based in Los Angeles, California. Here are some key details about her and her company:

Background and Early Career

Carina Chaz was born and raised in Los Angeles, California.2 She grew up in a family involved in the beauty industry, as her parents owned LaNatura, a skin and body care goods company.2 This environment fostered her entrepreneurial spirit from a young age.

DedCool Foundation

At the age of 21, Carina founded DedCool in 2016.1 The company was created as an extension of her passion for cologne, masculine scents, and green beauty.1 DedCool aims to disrupt the fragrance industry by offering:

• Unisex fragrances
• Vegan and cruelty-free products
• Non-toxic scents with a naturally chic edge1

Company Growth and Recognition

Under Carina's leadership, DedCool has expanded beyond traditional fragrances to include:

• Laundry detergent
• Air fresheners
• Lip balms
• Candles4

The company has gained significant recognition:

• DedCool's Laundry Dedtergent won an Allure Beauty Award5
• Carina was named in the Forbes 30 Under 30 list in November 20223
• The brand has partnered with Sephora, where its vanilla fragrance "Taunt" has become a bestseller4

Personal Philosophy

Carina believes in the power of fragrance to shape identity and promote self-love and sustainability.2 She values listening and learning as powerful tools in business and life.2

Carina Chaz continues to lead DedCool with a focus on innovation and expansion, aiming to establish it as a household brand in the fragrance and personal care industry.4