Carin Frijters

Carin Frijters is a highly experienced, commercially and creatively driven manager who excels in helping businesses build distinctive customer journeys. With a focus on the customer, Carin strategically drives and implements organizational changes. Combining a deep understanding of companies and their customers, she effectively operates in various organization sizes while maintaining a startup mentality. As the author of the retail books "Prikkel de Koopknop" and "RetailTheater," Carin shares her vision on the future of brick-and-mortar stores and the associated opportunities. Her resounding affirmation is that there is indeed a future for street-side retail, provided you strive to make a difference. Carin can be engaged as a formula developer, commercial concept thinker, trend spotter for brands translating trends into customer value, coach, inspirer, connector, trainer, and speaker. Reach out to Carin at carin@cfretail.nl or call 0031 (0) 6 22991709 for a consultation.