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Cara Cloward
Event Manager at Waterford Institute
Professional Background
Cara Cloward is a highly creative and motivated marketing professional with a robust six years of experience in the craft industry. Currently, she is making significant strides as the Event Manager at the Waterford Institute, a nonprofit organization where she has been serving for over a year. In this role, Cara has expertly combined her artistic insights with strategic marketing concepts to foster dynamic events that not only resonate with the community but also meet organizational goals.
Prior to her current position, Cara honed her marketing expertise as a Marketing Specialist at Waterford Institute of Technology. Her extensive background with Provo Craft, where she wore many hats including Product Manager for Consumables, Brand Marketing Manager, and Market Research Manager, has equipped her with a well-rounded skill set in product development and brand strategy. Additionally, her early career began with hands-on experience as a Market Research Intern, which paved the way for her growth into higher management roles. Cara has also contributed her talents as an Account Manager at the Ad Council, further diversifying her comprehensive marketing portfolio.
Education and Achievements
Cara earned her Bachelor of Fine Arts and Bachelor of Arts in Advertising, Communications from Brigham Young University. This dual degree laid a strong foundation for her innovative approach to marketing, merging artistic vision with effective communication strategies. Her education has been a crucial element in her ability to understand market needs and consumer behavior, particularly in the specialized craft sector.
Throughout her career, Cara has continuously pursued opportunities to expand her knowledge and skills, focusing on results-driven marketing strategies that amplify brand visibility and consumer engagement. Celebrated for her creativity and organizational flair, she has successfully crafted numerous events that highlight the mission and values of the organizations she serves.
Achievements
Some of Cara’s noted achievements include refreshing branding strategies for Provo Craft that have led to increased consumer engagement and market penetration. While at the Waterford Institute of Technology, she developed and implemented event programs that not only increased attendance but also facilitated lasting community relationships. Her analytical skills have played a vital role in driving successful marketing campaigns, where she effectively utilized market research to inform strategies that resonate with target audiences. Furthermore, her role as a market researcher laid the groundwork for her ability to conduct impactful analyses, which informs key decisions in marketing practices today.
Overall
Cara Cloward stands out in the marketing industry, especially in the craft sector, due to her combination of creative prowess and methodical strategy. Her diverse experiences across various positions have equipped her with a unique perspective on marketing dynamics and event management, rendering her a valuable asset to any organization.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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