Candy Cheng

Candy Cheng is the Head of Content at Initialized Capital, an early-stage venture capital firm located in San Francisco.14 She is a producer, storyteller, and content creator.1

Experience and Education::

• Initialized Capital As Head of Content since January 2022, Candy defines and implements editorial strategy, sets content standards, and oversees content production across multiple channels.1 She launched video series on Initialized's YouTube channel, including the award-winning "High Bit" podcast, and grew the channel by over 157.4% by building an in-house podcast studio.1 In her role, she has also planned and managed content budgets and managed LP content relations, including content for annual meetings, LP newsletters, and firm marketing videos.1 She also grew LinkedIn followers by 32% over three years, from 21,625 to 28,541, through strategic content and engagement initiatives.1
• Business Insider Prior to Initialized Capital, Candy was a senior correspondent at Business Insider, covering startups and venture capital from November 2020 to January 2022.123 She helped build the BI startups and VC team's brand and reputation, interviewed newsmakers, broke news on funding announcements, and wrote analysis pieces on VC industry trends.1 She also moderated panels at tech events and conferences for Business Insider.1
• Bloomberg Before joining Business Insider, Candy worked at Bloomberg in several roles, including executive producer of Bloomberg Studio 1.0, a long-form interview series, from January 2015 to October 2020.13 She produced conversations with industry leaders such as Tim Cook, Bill Gates, and Jack Ma.13 She also served as Head of Technology Interviews, managing technology-related interview requests for Bloomberg Media.13 Additionally, she helped launch TV news programs, including "Lunch Money" and "Bloomberg West," and spearheaded Bloomberg TV’s coverage of major technology IPOs like Facebook, Alibaba, and Uber.13
• CNBC Earlier in her career, Candy was a producer for CNBC’s "Mad Money w/ Jim Cramer".13
• Education Candy holds a bachelor’s degree in International Relations with a concentration in foreign policy from the University of Southern California and a Master’s Degree in Journalism from Columbia University.13