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Candice Hernstad
Director, Creative Production at APPARATUS
Professional Background
Candice Hernstad is a highly accomplished professional in the realm of creative production, bringing with her a wealth of experience earned through years in the fashion and advertising industries. Currently serving as the Director of Creative Production at APPARATUS, Candice has made a significant impact by leading innovative projects and fostering a culture of creativity within her team. With a strong background in photo production and management, she excels in orchestrating complex productions that resonate with target audiences and elevate brand visibility.
Candice’s career has seen her take on numerous vital roles in esteemed organizations. Before her current position at APPARATUS, she was a Producer at the renowned fashion label rag & bone. Here, she amalgamated her exceptional project management skills with a visionary approach to production. Her journey at rag & bone included progressing from the Director of Photo Production to Manager of Photo Production, showcasing her upward trajectory within the company and her ability to adapt and thrive in dynamic environments.
In addition to her tenure at rag & bone, Candice has honed her skills at prominent brands such as Michael Kors and Urban Outfitters. As Senior Photo Producer at Urban Outfitters, she was responsible for overseeing multiple campaigns, ensuring each visual project met the brand’s high standards of quality and creativity. Her comprehensive experience extends to freelance work as a Producer for Self, where she further expanded her network and adaptability in the industry. Candice also contributed her talents as an Account Director at COACD, Inc., where she excelled at client relations and project coordination, enhancing brand strategies with impactful visual narratives.
Education and Achievements
Candice Hernstad completed her studies at the University of Arizona, where she laid the foundational knowledge that would later support her successful career in creative production. Her educational background provided her with both technical skills and a holistic understanding of the creative process. At the University of Arizona, Candice engaged in various courses and projects, enabling her to gain insight into visual communications, which now plays a critical role in her daily responsibilities.
Throughout her career, Candice has consistently demonstrated her ability to lead creative teams, manage extensive budgets, and execute intricate production schedules. Her dedication to her craft is illustrated by her commitment to mentorship and nurturing upcoming talent in the industry, ensuring future generations have the guidance needed to succeed.
Notable Projects and Contributions
Candice Hernstad has overseen numerous high-profile projects that have elevated the brands she has worked for. Her expertise has allowed her to handle the visual direction of campaigns that capture the essence of the brand’s identity and resonate deeply with their customers. From coordinating elaborate photo shoots for fashion campaigns to managing diverse creative teams, Candice’s broad knowledge and experience are invaluable in a rapidly evolving industry.
In her capacity as Director of Creative Production at APPARATUS, she has been influential in shaping the brand's visual storytelling and ensuring that each project aligns with the company's overall mission and vision. Her collaborative approach has fostered a positive working environment, driving creativity and innovation among her colleagues.
Candice's previous roles have also left a mark on the brands she has worked with. At rag & bone, her contributions were crucial to delivering impactful fashion narratives through strategic visual content. Her teamwork with designers and marketing experts enabled successful launches of collections that have been well-received in the competitive fashion landscape. Likewise, her impactful leadership at Michael Kors helped streamline processes and improved project outcomes, ensuring the brand stayed at the forefront of the luxury market.
In summary, Candice Hernstad is a talented director and producer whose exceptional skills and vision have led to numerous successful projects in the creative production field. With a rich background in managing high-stakes productions for some of the most recognized names in fashion, she has forged a path that showcases her dedication to excellence and innovation in visual storytelling.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.