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Candice Harden
Product Marketing Leader @ Meta | Chicago Booth MBA
Candice Harden is a seasoned product marketing leader with a strong background in MBA, marketing analytics, and over 10 years of experience in product marketing, people management, and project management. She has worked in both big tech companies and startups, making significant impacts on the app industry. Candice excels in driving product adoption, portfolio go-to-market (GTM) strategy, and generating customer insights to create compelling value propositions that address market needs and company visions. Her expertise lies in planning and executing product launches and testing, collaborating with cross-functional teams, and implementing effective inbound marketing strategies to enhance customer awareness and acquisition.