Candice Afia Johnson

Candice Afia Johnson is the Creative Innovation Director at Universal Pictures, based in Los Angeles County, California.1 With over two years in this role, she is responsible for pioneering strategies that expand Universal Pictures' media presence across various platforms.1

Professional Background

Candice is an experienced film and entertainment executive, content creator, and project manager.1 Her career at Universal Pictures includes:

Creative Innovation Director:

• Develops creative strategy briefs for external agencies
• Provides creative direction for activations and marketing materials
• Oversees the creation and execution of executive presentations
• Works across multiple divisions, partnering with international franchise leads in APAC, EMEA, and LATAM1

Previous Roles at Universal Pictures:

• Director, Global Creative Strategy & Partnerships (April 2015 - February 2021)
• Coordinator, Creative Content (May 2014 - April 2015)1

Key Responsibilities

In her current role, Candice:

• Develops sales materials, including presentations and reels for studio-wide use and trade show events
• Manages the collection and procurement of film production assets
• Develops worldwide custom CG content for Symphony initiatives
• Works on 360º marketing strategies and launch materials
• Communicates guidelines to global teams for custom content placement
• Creates filmmaker presentations and executive showcase presentations
• Develops and pitches creative ideas for co-branded marketing partnerships
• Manages cross-channel campaign development and distribution1

Candice Afia Johnson's expertise in creative innovation and her extensive experience in the film industry make her a valuable asset to Universal Pictures' marketing and creative strategies.