Candace Mitchell

Candace Mitchell is a computer scientist and visionary entrepreneur who co-founded and serves as the CEO of MYAVANA, a company that aims to transform the hair care industry through science and technology.1 She founded MYAVANA in June 2012 and has been leading the company since then.1

Background and Education

Candace holds a Bachelor of Science degree in Computer Science with a focus on Human Computer Interaction and Media & People from the Georgia Institute of Technology, which she completed between 2006 and 2011.1

Professional Experience

Before founding MYAVANA, Candace gained valuable experience through various internships and roles:

• Project Manager & Data Analyst at PepsiCo (June 2011 - June 2012)
• IT Business Solutions Intern at PepsiCo (Summer 2010)
• Program Management Intern at Siemens Industry (Summer 2009)
• Quality Assurance Testing at Siemens Energy (Summer 2007)1

MYAVANA

As the Co-Founder and CEO of MYAVANA, Candace is working to revolutionize the $500 billion hair industry. The company leverages scientific and social data to provide personalized recommendations for women of color worldwide.1 MYAVANA focuses on customer-centricity and aims to have a social impact by promoting health, self-expression, and women empowerment.1

Achievements and Recognition

Candace Mitchell has received notable recognition for her work:

• She was named in the Forbes 30 under 30 list in 2016.1
• Recently, in February 2024, MYAVANA received strategic investments from Ulta Beauty's Prisma Ventures.4

Candace is also known for her public speaking engagements and participation in industry events. She has spoken at the Nasdaq for Black Business Month about building her enterprise2 and continues to be actively involved in promoting innovation and opportunities in the beauty and technology sectors.3