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Candace Marshall
Group Product Marketing Manager at LinkedIn
Candace Marshall is a seasoned product marketing professional currently serving as the Senior Director of AI Product Marketing at Zendesk. She has an extensive background in product marketing, having previously held various roles at LinkedIn, including Group Product Marketing Manager from April 2020 to April 2021. In this capacity, she led the product marketing for LinkedIn Marketing Solutions' core advertising products, significantly contributing to the growth and strategy of these offerings.12
Career Overview
- Current Position: Senior Director, AI Product Marketing at Zendesk (since November 2022)
- Previous Roles at LinkedIn:
- Group Product Marketing Manager (April 2020 - April 2021)
- Senior Product Marketing Manager (September 2018 - March 2020)
- Product Marketing Manager (September 2016 - August 2018)
- Associate Product Marketing Manager (September 2015 - August 2016)
- Senior Analyst (January 2014 - August 2015)
- Data Analyst, Sales Operations & Strategy (May 2013 - December 2013)
During her tenure at LinkedIn, Candace was instrumental in launching numerous successful advertising products and campaigns, achieving notable growth metrics. Her work included developing go-to-market strategies and overseeing product launches that drove significant revenue increases for LinkedIn's marketing solutions.12
Educational Background
Candace holds a Bachelor's Degree in Economics from New York University and graduated from Hong Kong International School. Her educational background has provided her with a strong analytical foundation that complements her marketing expertise.2
Skills and Expertise
- Product Marketing Strategy: Proven ability to develop and execute comprehensive marketing strategies that align with business objectives.
- Leadership: Experience managing teams of product marketers and leading cross-functional initiatives.
- Data-Driven Decision Making: Utilizes analytics to inform marketing strategies and improve product performance.
Candace's career reflects a commitment to driving innovation in product marketing and a strong focus on customer needs, making her a respected leader in the field.
