Camille Nicita

CEO & Managing Partner, Human8

Camille Nicita is the Chief Executive Officer (CEO) of Human8, a global consultancy that focuses on connecting brands with people and culture. She officially took on the role on October 1, 2023, succeeding co-founder Kristof De Wulf after serving as the Managing Director for North America since March 2023.1 3 4

Professional Background

Nicita has a rich history in market research, beginning her career over 30 years ago with Gongos, Inc., which she joined when it was a start-up. After the unexpected death of its founder, John Gongos, in 2012, she became the sole owner and CEO of the company. Under her leadership, Gongos experienced significant growth and was recognized with the Forbes Small Giants award in 2020.1 3 4 In late 2021, Gongos was integrated into Human8 (formerly known as InSites Consulting), where Nicita continued to drive its North American operations.2 3

Leadership Philosophy

Nicita emphasizes a people-first culture and operationalizes customer centricity as a core strategy for growth. She believes that understanding consumer needs and fostering strong cultural buy-in are crucial for business success. Her vision includes cultivating passion for purpose among clients and employees alike, aiming to create a positive impact within communities.1 2 5

Community Involvement

Beyond her corporate responsibilities, Nicita is actively involved in various professional organizations. She serves on the board of the Insights Association and is a contributing member of the Forbes Agency Council. Additionally, she judges the North American Customer Centricity Awards and participates in initiatives aimed at enhancing diversity and inclusion within the market research field.1 2 5

Education

Nicita holds a Bachelor of Business Administration from the University of Michigan and an MBA from Wayne State University.5

In her personal life, she resides in suburban Detroit with her husband, three adult children, and their West Highland White Terrier named Gus. Nicita enjoys outdoor activities such as hiking and gardening.2 5