Cally Russell

Cally Russell is a visionary entrepreneur dedicated to revolutionizing the fashion industry by eliminating waste and promoting sustainability.

With a strong background in creating innovative business models, Cally founded Together, a groundbreaking platform aimed at reducing waste generated by traditional fashion brands.

Recognizing the detrimental impact of overproduction on the environment, Cally's mission is to produce clothes that consumers truly desire, thereby minimizing the carbon footprint of the fashion industry.

Under Cally's leadership, This is Unfolded was launched in 2021, attracting over 17,000 highly engaged consumers, with the recent addition of Unfolded Kids and collaborations with leading media companies.

Prior to his current ventures, Cally established Mallzee, a data-driven insights business assisting large fashion retailers in understanding consumer trends, amassing over 750 million customer opinions from 1.5 million users.

During the Covid-19 pandemic, Cally initiated Lost Stock, a charitable project selling surplus clothes to aid garment workers in Bangladesh, which garnered immense support and sold 125,000 boxes, supporting 113,000 individuals for over a month each.

Cally Russell is a sought-after voice in the retail industry, contributing regularly to Forbes and advocating for socially responsible business practices.

He holds a 2:1 degree in Politics with International Relations from the University of Dundee and has pursued entrepreneurial programs at prestigious institutions like MIT Sloan School of Management and the University of Cambridge.

Cally's passion for building impactful businesses is evident in his dedication to connecting with like-minded individuals who share his vision for creating positive change in the world.

Apart from his professional achievements, Cally's interests extend to being a devoted fan of Liverpool Football Club.