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Cali Brinkworth
MBA Candidate - Washington University in St. Louis Olin Business School
Professional Background
Cali Brinkworth is a dedicated professional in the field of consumer analytics and insights, specifically passionate about fostering business growth through innovative strategies. Currently serving as a Senior Product Manager at 84.51˚, she utilizes her extensive knowledge in product management and consumer behavior to create meaningful experiences for customers, particularly in the health and wellness sector. Her goal is to encourage individuals to adopt healthier lifestyles by offering practical and actionable behavioral changes that can be seamlessly integrated into everyday life.
Before ascending to her current role, Cali made significant contributions at 84.51˚ while holding various positions, including Senior Business Consultant and Business Consultant in Kroger Health. Her experience in the Customer Strategy & Activation Development Program allowed her to hone her skills in consumer insights, ultimately driving effective marketing strategies to enhance customer engagement. Cali's journey in understanding consumer behavior is complemented by her diverse background in research and analytics across various esteemed organizations.
Education and Achievements
Cali’s academic background is impressive and diverse, with a strong foundation in critical thinking and scientific inquiry. She completed her Master of Business Administration (MBA) at the prestigious Washington University in St. Louis - Olin Business School where she was equipped with advanced business strategies and leadership skills that are essential for navigating the complexities of today’s marketplace. Furthermore, Cali also earned a Bachelor's degree in Philosophy, Neuroscience, and Psychology from the same institution, providing her with a unique interdisciplinary perspective that greatly informs her approach to consumer behavior.
In her pursuit of continuous learning, Cali attended a Product Management program at General Assembly, which further solidified her expertise in developing products that resonate with consumer needs and market trends. Additionally, she has a background in Biomedical Sciences from Bethel University, contributing to her comprehensive understanding of health-related topics and growing her interest in the wellness sector. With this educational foundation, Cali is well-prepared to innovate and lead in industries focused on health and consumer engagement.
Notable Experiences
Cali’s professional journey has been enriched by a variety of research and internship roles. Notably, she worked as a Research Assistant at Washington University in St. Louis - Olin Business School, where she contributed to key research projects that likely shaped her analytical skills. Her role as a Research Assistant at The Brain Sciences Foundation and Nuffield Department of Surgical Sciences at the University of Oxford underscores her commitment to understanding cognitive and health-related issues from a scientific lens.
During her time as an Intern at the Cornell Food and Brand Lab, Cali was instrumental in studying consumer food choices, adding another layer of expertise that benefits her current work in health and wellness by providing insight into the factors that influence consumer decisions.
Lastly, her previous roles as Development and Multicultural Outreach Intern at the Minnesota Brain Injury Alliance, along with positions in various service roles, have cultivated her ability to connect with diverse populations, enhancing her skills in communication and customer engagement. This background not only highlights her commitment to service and community outreach but also demonstrates her ability to apply her knowledge in real-world settings, making her a well-rounded professional in her field.
Achievements
Throughout her career, Cali has garnered significant achievements in consumer insights and product management. Her ability to leverage data analytics effectively leads to the development of products that resonate with users. Her work in the health and wellness space is accentuated by her commitment to nudging customers towards healthier living through relatable and actionable strategies.
Cali’s experiences and education culminate in a professional profile that embodies a blend of analytical prowess and a genuine passion for positive health outcomes in communities. By continuously evolving her skill set and staying informed about emerging trends, Cali is poised to make a lasting impact in the health and consumer wellness sector. Her journey thus far has not only shaped her as a thought leader in consumer behavior but also as an inspiration for those looking to pursue careers in analytics and product management.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.