Caleb Ewald

Caleb Ewald is a researcher and digital strategy expert currently affiliated with Forrester, a prominent research and consulting firm. He specializes in digital business strategy, focusing on helping organizations enhance their customer experiences through innovative technology solutions.

Education and Background

Ewald holds an MBA from Indiana University's Kelley School of Business, where he concentrated on digital technology management and innovation. He also graduated magna cum laude from Elon University with a double major in Finance and Marketing, along with a minor in Economics.13

Professional Experience

At Forrester, Ewald has held several roles:

• Researcher, Digital Business Strategy (Sep 2019 - May 2021): In this position, he provided strategic guidance to Fortune 500 companies, focusing on areas such as digital experience, product management, and operational platforms. He co-authored influential research reports and led initiatives that significantly increased client engagement.1
• Senior Research Associate (Jun 2019 - Sep 2019): He collaborated with industry analysts to conduct primary and secondary research, developing market strategies for the healthcare sector.13

Before joining Forrester, Ewald managed digital strategy at CVS Kidney Care and worked as a consultant at Forrester Research.23

Expertise

Ewald's expertise lies in:

• Digital Transformation: Helping organizations navigate their transformation journeys.
• Customer Experience (CX): Developing strategies that enhance customer interactions through digital channels.
• Technology Implementation: Advising on the integration of technology to support business objectives.1

In summary, Caleb Ewald is a seasoned researcher with a robust background in digital strategy and customer experience enhancement, making him a valuable asset in the field of business technology consulting.