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Caleb Avery
Payfac-as-a-Service empowers software companies to create an embedded payments experience that is delightful, transparent, profitable, and stupid simple 😎
Professional Background
Caleb Avery is an accomplished entrepreneur and expert in the Payments industry, boasting over a decade of experience in commercializing payment solutions for software companies. His journey into the payments sector began in his formative college years when he co-founded an independent sales organization specializing in credit card processing. Initially catering to traditional retailers such as restaurants, salons, and liquor stores, this venture, Merchant Services Done Right, has evolved and expanded to encompass services for e-commerce businesses. Today, it operates across more than 22 states in the U.S.
After realizing the challenges faced by software vendors in integrating efficient payment processing solutions, Caleb sought to innovate within the industry. This led to the founding of Tilled, where he pioneered the concept of PayFac-as-a-Service. His vision was grounded in providing software companies with an integrated payments solution that maximizes revenue potential without compromising on technology or user experience. Through Tilled, Caleb has transformed the way businesses engage with payment processing by offering an instant digital sign-up experience and allowing companies to captivate significant earnings while minimizing operational complexities.
In addition to his entrepreneurial work, Caleb has acted as a consultant for larger software companies, aiding them in optimizing payment strategies and negotiating lucrative agreements. With clients processing annual payment volumes ranging from $100 million to billions, his expertise in maximizing revenue from credit card processing has made him a valuable asset within the payments landscape.
Education and Achievements
Caleb Avery holds a Bachelor of Science (BS) degree in Business Administration, Management and Operations from Furman University. His academic background has provided him with strong management and operations skills, which he has effectively applied throughout his career in the fast-paced payments industry.
As a founder and CEO of Tilled, he has led the innovative platform that redefines how software companies can approach payment processing. Caleb's dedication to creating seamless, user-friendly payment solutions underscores his commitment to enabling businesses to thrive in a digital economy. His earlier roles include being a partner at UPC Capital Ventures, where he explored investment opportunities within the technology and payments sector, as well as partnerships at companies like PayBright and UPC Merchant Processing that further solidified his industry expertise.
Caleb also has a rich history of leadership and community involvement, evident from his role as a board member at Phood and his previous position as a financial analyst for UPC Renewables Indonesia. His leadership capabilities were further honed during his time as Grand Treasurer for the Kappa Sigma Fraternity, where he demonstrated financial prudence and management skills.
Achievements
- Founder and CEO of Tilled: Transitioning the vision of PayFac-as-a-Service into a scalable solution that empowers software companies.
- Co-Founder of Merchant Services Done Right: Establishing an ISO that evolved from traditional to modern e-commerce payment processing services.
- Consultant for High-Volume Payment Processors: Providing critical insights and strategies to companies managing over a billion in annual payments.
- Leadership Roles: Serving in various capacities across prominent organizations, enhancing financial management and processing capabilities.
- Education: Achieving a Bachelor of Science from Furman University, laid the groundwork for his career in business and operations.
Caleb's innovative approach to payment solutions, combined with his extensive experience and educational background, positions him as a leading figure in the payments industry. His commitment to delivering value to software companies looking to optimize their payment processes is evident in Tilled's success and growing influence. Whether you are a small software company or a large enterprise, Caleb Avery’s expertise and vision continue to reshape and simplify the pathway towards efficient and effective payment processing.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
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