Caitlyn Banowsky

Caitlyn Banowsky is a Media Strategy Principal at LERMA/, a full-service advertising agency with multicultural roots.135 She is based in Dallas, Texas, and specializes in crafting effective brand communication strategies.2

Professional Background

Career Highlights::

• Currently serves as Media Strategy Principal at LERMA/ since January 20213
• Previously held roles including Senior Director of Media Strategy5
• Expertise in data-driven marketing and AI-powered audience targeting1

Professional Focus

Banowsky is known for her strategic approach to media planning, particularly in high-stakes advertising events like the Big Game. She is passionate about using AI-driven data to:

• Maximize return on investment (ROI)
• Deliver precise audience targeting
• Perform real-time campaign performance analysis1

She has been featured in Adweek discussing strategies for successful advertising campaigns and is actively involved in recruiting for LERMA/'s media strategy team.46