Caitlin Simms

Caitlin Simms is a dedicated professional with a strong foundation in marketing, honed through her studies at Southern Methodist University Cox School of Business.

Currently serving as the Shopper Marketing Director for popular brands like Doritos, Cheetos, Tostitos, and PepsiCo's better-for-you offerings, Caitlin brings a wealth of experience and strategic insight to her role.

With a career history at PepsiCo that includes positions such as Senior Marketing Manager, Brand Manager, and Marketing Analyst, Caitlin has showcased her expertise in various facets of marketing, from digital strategies to brand management.

Her earlier experiences as a Tour Guide at Southern Methodist University and internships at prestigious organizations like The Marketing Arm and the Office of George W. Bush have contributed to her well-rounded professional skill set.

Caitlin's passion for the consumer, combined with her drive for strategic excellence, sets her apart as a valuable asset in the world of marketing and brand management.