Caitlin Reiche

Caitlin Reiche is the Chief Commercial Officer (CCO) at Zus Health, a position she has held since March 2022.2 With a background in healthcare technology and strategy, Reiche has built an impressive career focused on innovating and transforming healthcare delivery.

Career Path

Reiche's professional journey includes several key roles:

• Chief Operating Officer at Buoy Health (2019-2022)2
• Vice President of Strategy at PatientPop Inc. (2018-2019)2
• Various leadership positions at athenahealth (2012-2018), including Director of Product Strategy, Analytics, and Performance2

Her early career included roles as a Clinical Research Coordinator at Massachusetts General Hospital and a Summer Associate at Deloitte Consulting.2

Education

Reiche has a strong educational background:

• MS in Health Policy and Management from Harvard University School of Public Health2
• BA in Psychology (Magna cum Laude) from Middlebury College2
• Attended Milton Academy for her earlier education23

Current Role at Zus Health

As CCO at Zus Health, Reiche is responsible for:

• Overseeing the commercial team
• Building out marketing and product marketing functions
• Leading business development and sales teams
• Managing partnerships and the developer community
• Developing go-to-market strategies1

She particularly enjoys the cross-functional nature of her role and the opportunity to work with innovative digital health companies.1

Professional Philosophy

Reiche values:

• Organization and preparation in go-to-market strategies and customer interactions
• Cross-functional collaboration, especially in early-stage companies
• Mentorship and helping others realize their potential1

Her career path wasn't strictly planned, but evolved organically as she discovered her strengths in strategic, customer-facing roles.1

Caitlin Reiche's expertise in healthcare technology and her leadership in commercial strategy make her a significant figure in the evolving landscape of digital health and value-based care.