Caitlin Melnick

Caitlin Melnick is the Senior Vice President at 360PRplus, a prominent public relations and marketing agency. With over fifteen years of experience in the field, she specializes in managing public relations for brands in sectors such as education, toys, and family media. Notable clients she has worked with include Netflix Kids, PBS KIDS, National Geographic, and Amazon Kids & Family.1

Professional Background

• Current Role: As SVP at 360PRplus, Caitlin leads influencer marketing initiatives, employing a combination of relationship-building and data-driven strategies to enhance client visibility and engagement.23
• Previous Experience: Before joining 360PRplus, she served as a Senior Account Executive at Schneider Associates, where she honed her skills in media relations and strategic communications.

Education

Caitlin holds a Bachelor of Arts in Communications with a focus on Public Relations from Marist College.

Industry Engagement

She actively participates in industry events and conferences, such as SXSWedu, to stay updated on trends and tools in influencer marketing. Caitlin is recognized for her ability to connect brands with influencers effectively, maximizing return on investment for her clients.12

Personal Interests

Outside of her professional endeavors, Caitlin enjoys fitness activities around Boston, including Pilates and kickboxing. She also has a background in collegiate rowing, where she developed strong leadership skills as the coxswain of her team.12