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Caitlin McCulloch
VP, Performance & Growth Marketing at Contentful
Caitlin McCulloch is the Vice President of Performance & Growth Marketing at Contentful, a role she has held since May 2023. She has a robust background in digital marketing and demand generation, particularly within the SaaS industry.
Professional Experience
- Contentful: VP, Performance & Growth Marketing (May 2023 - Present)
- Braze:
- VP, Global Demand Generation (August 2021 - April 2023)
- Senior Director, Demand Generation (July 2019 - August 2021)
- Bazaarvoice:
- Head of Marketing & Strategy - Advertising (May 2017 - July 2019)
- Marketing Manager, Demand Generation & Events (April 2016 - May 2017)
- Social Media Today, LLC:
- Director of Marketing & Events (January 2015 - March 2016)
- Community Marketing Manager (April 2009 - January 2012)
Education
Caitlin holds a Bachelor of Science in Business Management from Bucknell University, graduating in 2008.
Skills and Expertise
Caitlin is recognized for her expertise across various marketing disciplines, particularly in developing demand generation strategies and overseeing comprehensive marketing efforts. Her previous roles involved significant responsibilities in planning and executing marketing campaigns, managing client relationships, and leading teams to achieve growth objectives.
Her career reflects a strong focus on leveraging data-driven insights to enhance marketing performance and drive growth in competitive markets.
