Cassius Marinho
São Paulo, São Paulo, Brazil
Cassius Marinho is a seasoned professional with over 17 years of experience in Commercial Management, having worked in both National and Multinational companies of medium and large sizes, specializing in selling products and services (B2B and B2C).
His expertise includes developing commercial strategies, conducting SWOT analysis, utilizing CRM platforms like Sales Force and Sugar, managing the entire sales cycle, identifying new business opportunities and markets, overseeing Direct and Indirect sales channels.
With a hands-on approach to business planning on a monthly and annual basis, Cassius contributes to tasks such as Pipeline management, Forecasting, Go-to-Market strategies, dashboard creation, KPI tracking, implementing new commercial guidelines, sales campaigns, and evaluating team performance.
He has a proven track record of collaborating with various departments such as Pricing, Product, Marketing, Legal, Supply Chain, Backoffice, Logistics, Credit, and Operations to align concepts and generate tailored solutions that meet both the company's and the clients' needs.
Having extensive experience in negotiations with top-level executives like Presidents, Directors, CFOs, CEOs, CIOs, and Stakeholders, Cassius aims to secure favorable business conditions through strategic discussions and agreements.
Cassius Marinho has adeptly led multifunctional teams comprising both hunters and farmers, who are tasked with managing and maximizing client portfolios while actively seeking new business opportunities through cross-selling and up-selling techniques.
Furthermore, he has gained international exposure during a 2-year stint in London, UK, where he served as a Sales Coordinator and engaged in advanced training courses.
Cassius's educational background includes a Master of Business Administration (MBA) in Business Management from Fundação Getulio Vargas (FGV), a Postgraduate degree in Economics and Finance from Ibmec, a Bachelor's degree in Social Communication from Universidade Federal de Goiás, and extension studies in Marketing, Sales, Business Strategy, and Leadership from Northwestern University's Kellogg School of Management.
