Fore School of Management

Barkatullah Vishwavidyalaya

Truth Seeker . Transformation Enthusiast . Growth Hacker

Alongwith all responsibilities of CMI Manager, I am also responsible for steering and managing the organizations trade marketing & shopper marketing via promotions, BTL marketing, retailer negotiations & vendor management. In addition I also lead the sales capabilities function which includes forecasting, sales reporting, pricing controls, route optimization & sales planning.In this unique role, I lead a team of gifted individuals across insights, sales capabilities and trade marketing, in guiding & supporting Mayar Foods growth by cross linking insights, internal sales data and executing into retail the optimal marketing mix.

Mayar Foods

Shopper Marketing & Consumer Insights Manager

As CMI Manager I lead the organizations critical thinking in business intelligence, insights & analytics. The role curtails development & implementation of granular action points and sales and market strategies basis consumer & market insights. Key Responsibilities : •Lead business intelligence, analytics & insights generation arm of the organization. •Infuse insights lead critical thinking across the organization and encouraging the teams to think consumer first•Devising & aligning product and communication strategies in sync with market & consumer•Lead the development of SMART KPI’s for all verticals of the organization. By quantifying impact of initiatives on all fronts the organization is better placed to understand best practices, gaps and development areas. •Empower sales team with information that allows to negotiate better with customers and win profitably•Contribute to planning of marketing and sales initiatives in conjugation with P&L to win profitably•Develop, evaluate & refine all trade marketing & consumer marketing plans to maximize ROI.•Identifying new business opportunities like category expansion, NPD’s, new verticals and ventures•Define the KPIs to evaluate performance of all company spends including sales & marketing (trade & consumer promotions, media, in-store, creative, & agencies). •Manage agencies and respective data (Nielsen RMS, equity trackers, U&A’s and other custom retail, shopper & consumer research) •Monthly reporting of market KPI’s (market share & equity)•Recommend research agencies, practices & methods•Management of research budget across stakeholders and agencies. Measurement & maximization of ROI on BI  Key Result Areas : •	ROI & P&L (Optimization of Sales & Marketing spends in general, and research projects in specific)•	Equity, Market Share, & ROI KPIs & improvements•	Quality of all marketing & sales plans

Consumer Insights Manager

Key Achievement : strategy & innovation for Almarai portoflio on beverages, foods (cheese and culinary) and dairy desserts for Almarai.1)	Account manager for Almarai & Kimberly Clark2)	Manage business pipeline for the entire year. 3)	Consult on strategy and innovation utilizing consumer insights and sales data4)	Consumer insights across Middle East and North Africa. 5)	Work closely with various stakeholders within client organizations like market research, marketing, innovation, sales and product development alongwith top management to understand research scope for realizing business goals and percolate information through all levels by action points. 6)	Team management & grooming7)	Knowledge generation via syndication and thought leadership8)	Shopper Insights lead for KSA9)	Bring together various manufacturers to commission high cost syndicated products targeting wide range of issues  (Ideated and developed the Nielsen Ramadan Kareem Syndicated report)Key Achievement : strategy & innovation for Almarai portoflio on beverages, foods (cheese and culinary) and dairy desserts for Almarai desserts.

Nielsen

Key Clients : Glaxo Smith Kline, PEPSI, NourishCo (Tata & PEPSI JV)Stepping up from Research manager I also look after the GSK Track for Horlicks.

Kantar IMRB

Research Manager

Key Clients :Michelin, Pepsico, DANONE Nutricia, Lipton, HUL,The role requires me to aid clients in understanding day to day proclivities of consumers and deriving a suitable course of action to win market share. Would it be product or price of promotion of place, we work with clients to identify their strongest and weakest points and work with them into developing, improvising and innovating a stronger market mix.My job entails•	Maintain an accurate, complete, up-to-date and insightful client business profile•	Drive client satisfaction by providing insights and actionable recommendations during presentations or business reviews•	Identify and recommend enhanced and new services that answer clients' business needs•	Ensure the services provided to clients are timely and precise according to client business needs and specifications•	Build and maintain ongoing relationships with the identified key persons within client organization•	Contribute to cost savings ideas/ business process improvements•	Maintain an accurate and up-to-date knowledge on research techniques and applications•	Provide value-added analyses and respond to special requestsDuring the course of my experience I have widely across projects of market segmentation, brand health,  New product test and existing product tweaks, conjoint based modelling to derive best product at most acceptable price, advertising effectiveness, volume forecasting, retail and shopper insights as well as usage and attitude of consumers.

Senior Research Executive

Nielsen Retail Audit (RMS) Key Client: Glaxo Smith Kline•	Working with client to analyze information and explore market facts across market like distribution strategies and numbers. •	Well versed with Nielsen RMS database •	Data interpretation and analysis•	People management•	Consultative selling•	In-depth understanding of the FMCG domain•	Effective communication within the organization and with client personnel.

Research Executive

Shopper & Retail InsightsKey clients: Mondelez, HUL, Colgate Palmolive, ABRL, DMart, Inorbit, Westside, Cotton Council, Reliance Digital, Pacific Malls, Star Bazaar & BCG •	End to end project management including research design, field work, analysis and presentation•	Be conversant with retail audit data reading/analysis•	Client Servicing Role/Account Management•	Up to date with latest shopper research techniques•	Expert in data mining tools like Quanvert and advance analysis.•	Combine visual infographics with insights to win over clients and plot a graphic road map to winning in the market

Saif Khan