The Johns Hopkins University

University of California, Santa Barbara

Digital & Community Marketing  -  Communications  -  Founder

Los Angeles Metropolitan Area

- Lead the team at HNC -a marketing communications agency that supports change-makers with novel ideas- as well manage the agency’s backend.• Offer branding, digital marketing, product UI/UX, community development, strategic partnership, and general consulting to tech startups, entrepreneurs, and small lifestyle businesses across the U.S.• Grow accounts through inbound/outbound marketing strategies across web development, email campaigns, blog, and social media content.• Manage client services for accounts like Logitech’s Ultimate Ears, Spatial Garage, SynTouch, Kiki the Robot, Ivy & Pine, Hustle & Bliss, The Doodle Lady, and more.

How Novel Communications

Founder

- Represented Cohero Health across email marketing, social media, client collateral, and web• Partnered with healthcare clients to assess their unique BreatheSmart communities’ qualitative and quantitative needs and offered personalized coaching to improve user engagement, retention, and overall telehealth experience - including an emergency COVID-19 response plan• Developed Cohero Health’s direct-to-consumer initiative across e-commerce, PR, influencer marketing, and PPC• Created and implemented community assets such as email campaigns, product updates, push notifications, and improved app UX/UI

Cohero Health

Senior Manager, Online Community

- Acted as the voice of the Kuri home robot brand, and in-person voice at customer and press events such as CES, Sundance Film Festival, SXSW, and TED International - including planning communications for C-level executives and interacting with key influencers• Wrote and launched editorial and creative content across Kuri’s website, press releases, blog, landing pages, email, social media, online ads, events, videos, and partnerships• Led a team of creative agencies and contractors to elevate Kuri’s brand and execute on seasonal, big-budget marketing campaigns• Grew Kuri’s online communities through strategic paid and unpaid brand partnerships such as a VOCAL origin story contest, designing Kuri’s influencer marketing program, VR and illustrator collaborations, and events with the Girl Scouts and SXSW x Voodoo Doughnut • Collaborated cross-functionally with product, engineering, and customer teams to improve consumers’ experiences with Kuri through improved mobile app UX/UI design, subscription models, feature beta testing, and CRM marketing campaigns• Built Kuri’s online presence in ways that support a premium product in an emerging consumer electronics marketplace - including e-commerce strategies across Shopify, Google Ads, and UI/UX web development• Specialized in tools like JIRA, Google Analytics, Ads, Sprout Social, Trello, and Airtable to manage the brand’s online communities and internal marketing operations

Bosch USA

Digital Marketing & Community Manager at Mayfield Robotics

- Managed and promoted Centercode’s 180K+ international beta tester community, Betabound• Grew the Betabound community by 25% since position start date• Built the public Betabound Exclusives product offering to increase tester engagement and nurture startup relationships• Created paid social media campaigns to help clients meet their beta test recruitment and community growth goals

Centercode

Betabound Community Manager

- Specialized in inbound nurturing, lead generation, sales support, CRM management, email campaigns, and social media marketing• Designed and executed marketing campaigns through newsletters, premium content pieces, blog posts, and paid Google and social media advertisements to support enterprise sales efforts• Measured campaign performance using Google Analytics, Centercode, Marketo, and Google Ads• Exceeded 2015 sent-to-sales goals by 47%• Wrote content and designed graphics for the Centercode and Betabound Blogs, including managing social media communities

Jenny Bakos