Edx Stanford University

Universiteit Leiden, Dutch Law

Hoge Economische School HEAO

Inspiring PR, media & communication executive - leading transformations - working for cultural organisations & start ups in sustainability.

Amsterdam, Noord-holland, Netherlands

Organising all PR, communications & media of an international organisation. Leading the transformation to digital marketing & sales. Responsible for digital marketing, online marketing and email marketing. Introducing crm. Product owner ita.nl. Production and marketing of events, sponsored programming, branded content and ITA media. Spokesman and representative in press and media.

International Theatre Amsterdam

Head of Communications & Media

Founding partner of Publicism, a blockchain start up supporting free journalism. Building a new market network for free press. Responsible for  strategy & communication, funding, facilitating design sprints and lean innovation. Translating Hyperledger blockchain technology in business design. Eco-system change, and community building with NGOs like Free Press Unlimited and legacy publishers. Publicism was awarded by the Dutch Rewarded by the Innovation Fund for Journalism in 2016, and supported with an investment by Google in 2018.

PUBLICISM

Founding Partner

Consultancy on the brink of media, technology and impact. Designing media- and innovation strategies. Working with corporates and start-ups, as well as cultural organisations like the Rotterdam Philharmonic Orchestra, and the Royal Concertgebouw. Building 'hands-on' innovation teams. Facilitating design sprints and lean innovation. In 2016 Up Next co-founded Publicism, a blockchain based media network. In 2020 we work on 'Timeshift' a new media network, devoted to positive change in society by the rapid change in science and technology.

Up Next

Media & innovation consultant

Founder of the online video company of TMG Media Group. Defining media & communication strategy. Leading the digital transformation of news production. Building the portfolio by mergers & acquisitions. Responsible for four video media -production and marketing companies. Founder of the public tvchannel Wakker Nederland. Production and marketing of events, sponsored programming, branded content and branded media on television, online, out-of-home and games. Spokesman and representative in press and media. MT-member. Responsible for 60 FTE. Annual budget 10 million Euros.

Directeur TMG Video Media - Telegraaf Media Groep

Founder of MTV Productions, a media production company on behalf of MTVBenelux B.V. Leading the digital transformation. General management. Production and marketing of events, sponsored programming, branded media, games, and motion graphics. Re-organising the marketing communication departments for graphics, promo production and commercial projects for four tv channels (MTV, TMF, Nickelodeon, The Box) and several digital tv channels and sites. Financial andday-to-day management, 52 FTE.

VIACOM

Directeur MTV Productions - MTV Network Benelux

Member of the board of SBS Broadcasting B.V., responsible for one of the biggest tv production companies in the Netherlands. Production of tv programs en events for the Dutch tv channels SBS6, Net5 and Veronica. Leading digital transformation of news production. Spokesman and representative in press and media. Responsible for the company of 175 FTE with a total annual budget of 25 million Euros.

Directeur SBS Productions - SBS Broascasting B.V.

Founder and CEO of an internet company. Responsible for managing this joint venture between a major production company (Endemol) and a major broadcaster (SBS) in the Netherlands. Responsible for content development and sales & branded content. Strategic development across television and the internet. Creating cross media partnerships and business models. Spokesman and representative in press and media. Manager public policy. Financial and day-to-day management, 35 FTE.

ENDEMOL SHINE

Directeur At Fun Internet - Endemol/SBS Broadcasting B.V.

Part of the team that founded SBS Broadcasting B.V., now one of the main broadcasting groups in the Netherlands. Responsible for legal affairs, human resources, networks and distribution. Manager Public Policy. As corporate lawyer advising on content acquisition, content production and commercial operations. Responsible for strategy in networking and distribution. Spokesman and representative in press and media. Member of the management team, manager of three departments.

Manager Legal Affairs HR & Network affairs - SBS Broadcasting B.V.

Corporate Lawyer. Part of the board that founded a cable company. Spokesman and representative in press and media. Manager public policy. Later founder and eco of cable company KMR/CRS B.V.

Pieter Haasnoot