Sridheevan Sivanantham is a seasoned professional with over 23 years of experience in management, particularly in the automotive industry. He holds a Bachelor's degree in Mechatronics, Robotics, and Automation Engineering from Middlesex University and a Master's degree in General Management from the University of Wales Trinity Saint David. He is currently pursuing a Professional Certificate in Electric Cars from Technische Universiteit Delft. Sridheevan has worked in various management positions across multiple industries including engineering, education, and fitness, but his passion has always been the automotive industry. He has comprehensive retail experience in sales and aftersales at the dealership level along with strategic management roles at dealer/NSC level representing a number of premium marques including Audi, Peugeot and Volvo in the region. Up until June 2018, he was the Director of Sales at Audi Malaysia overseeing Audi Approved plus (used cars), Dealer/Network Development, and Logistics under his portfolio. Currently, he is a freelance automotive business consultant helping companies improve their processes and performance.