Heitor Simão is a well-rounded professional with a strong background in entrepreneurship and business transformation. He has extensive experience helping businesses of varying sizes and industries, including Itaú-Unibanco, Americanas.com, and Santander, rethink their customer servicing and strategies through innovation, technology, and disruptive techniques. Simão's leadership style is characterized by exceptional vision, storytelling, business case development, communication, and rapid application development.

His expertise is further highlighted by his impressive academic background, including a master's degree in business from the MIT Sloan School of Management, where he studied the impact of personalization and new business models. Simão has founded and led several successful startups, including Humanfy and Ebsp Empresa Brasileira De Software E Produtos, and has served in strategic and leadership roles at prestigious companies such as Accenture and Liq.

Simão's professional interests and expertise lie in transformation, simplification, cloud and mobile technology, business development, payments, bank as a service, contact centers, startups, big data, Brazil, and Latin America. He is also a skilled public speaker and MBA teacher at FGV.