Sonal Khanna is a skilled digital marketing manager with extensive experience in direct response ads on paid social media. Her track record speaks volumes about her ability to develop and execute effective social media marketing campaigns, influencer marketing strategies, content creation, and budget management. She works closely with teams to analyze and report on results to demonstrate the value of social media in both acquisition and brand awareness. Sonal has also demonstrated ability in planning and implementing social media strategies, acquisition, and retention campaigns. Currently serving as a Senior Digital Marketing Manager for Social and Influencer at NortonLifeLock, Sonal is well versed in a fast-paced environment and enjoys the collaborative atmosphere. Her education includes a Psychology degree from the University of Colorado at Boulder, and a Digital Marketing Circuit certification from General Assembly. Over the course of her career, Sonal has held various positions with renowned organizations such as Symantec, LifeLock, Gaia Interactive, and Beau-coup Swoozies. She has also served as a board member at SocialMedia.org. Sonal is always interested in hearing from former colleagues and peers and welcomes connections from the industry.