James Madison University

Commack High School

Senior Enterprise Account Executive at Attentive

Attentive is a personalized mobile messaging platform that helps innovative brands & organizations connect with consumers in a new way.

Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber—whether it’s a cart abandonment reminder, a notice about an exclusive sale, or product recommendations. It’s easy for subscribers to opt-in.

With 30%+ click-through rates and 10x higher revenue per message than email, mobile messaging is a powerfully effective way for consumers to stay connected to their favorite businesses.

Attentive

Senior Enterprise Account Executive

Enterprise Account Executive

Yotpo is the leading customer content marketing platform, generating reviews, social Q&A and rich media. We use the verified experiences of customers to increase businesses' on-site conversion rates, boost organic SEO ranks and reduce cost per acquisition. 

Our vision is to maximize each company's current customer base in order to provide verified content, resulting in new customers and increased spend.

Yotpo's network of 250,000+ stores is growing rapidly with over 5,000 stores joining and 100 million shoppers visiting every month. A few of our notable clients include Steve Madden, Staples, and GoPro.

Yotpo

Senior Account Executive

Account Executive

Discovery, powered visually. People increasingly discover brands through images and video online. Our software enables you to influence discovery, at scale, from the visual content that surrounds your brand.

Curalate

Client Partner

Consumer behavior is rapidly changing. With billions of images shared daily, the 24/7 shopper is discovering products more often and in more places—from social sites and shopping apps to brand and influencer blogs. Curalate gives businesses the power to drive engagement, traffic, and revenue with images across every consumer touchpoint, empowering millions of people daily to easily take action on the products they want from the brands they love.

Market Developer

-Managed 85+ vendors with an annual volume of $30 million.
-Strategized on how to drive sales volume and margin in opportunity businesses and offset liabilities in risk areas.
-Collaborated with buying team and vendors to maximize in season profitability.
-Monitored and evaluated the OTB, while providing accurate projections based on current business trend.
-Developed sales, margin and stock targets by vendor, department, and store.
-Analyzed inventory productivity and provide recommendations to buying team in order to maintain appropriate inventory levels.

Saks Fifth Avenue

Merchandise Planner- Fragrances

-Managed 75+ vendors with annual volume of +$25 million.
-Executed the Omni transition of the business by aligning the Full Line and Online businesses into one channel.
-Developed plans to offset inventory and sales liabilities of exit vendors during the revamping of vendor matrix.
-Provided weekly recaps and ad hoc reporting for VP's and DPM's to mitigate liabilities and identify business opportunities.
-Forecasted and presented the OTB each month, while providing accurate projections based on the current business trend.

Macy's

Assistant Planner- Housewares

-Manage 50+ vendors with annual volume +$15 million.
-Reforecast sales, receipts, and markdowns each month in order to manage the OTB.
-Develop pre-season plans at a topside, department, vendor, and store level.
-Recommend transfers and reallocations by vendor to maximize inventory productivity by door.
-Provide vendors with a monthly profitability to negotiate RTV’s and EOS assistance.
-Develop ad-hoc reporting to analyze business trends and performance.
-Mentor and teach planning trainees and interns the responsibilities of an assistant planner.

Assistant Planner- Upholstery

-Completed a planning rotation in upholstery with over 200 hours of merchandising curriculum.
-Developed understanding of the fundamentals of the OTB including sales, receipt flow, markdowns, vendor allowance, and gross margin.
-Participated in round tables with executive leaders of the company to gain understanding of company initiatives, growth, and development opportunities.
-Collaborated with buying team to develop a style selling by vendor analysis for market preparation.
-Provided weekly selling analysis by vendor for buying and planning team.

Lenny Caldararo