Lauren O'Brien is a highly motivated and experienced Product Manager with a background in the Direct Sales Industry. With over six years of experience in managing business operations, she has achieved exceptional results, establishing herself as a highly skilled strategic thinker and leader in the industry. She currently works as a Project Manager at THE FIRM ORGANISATION LIMITED, where she leads cross-functional teams of entrepreneurs and recruitment experts. As the Product Manager of BA.Life, a suite of digital products that support independent Brand Ambassadors, she is responsible for developing strategies to enhance sales, leadership, coaching, and recruitment for business owners across Europe. Lauren's passion lies in working with ambitious people to grow their business in the sales and marketing industry. Her in-depth knowledge of the industry, combined with her exceptional communication skills, makes her an expert in helping entrepreneurs achieve their business goals. Lauren is always seeking new challenges and opportunities to learn, and she combines her passion for the industry with her unwavering dedication to her clients to make a significant difference in the lives of those she serves.